Now Phones Help Moms in Shopping

Greystripe, the market research company in more than 230 women, the iPhone, iPod Touch studied, or use Android, while purchasing decisions. The study also showed that women prefer more free applications.

A new era for mobile devices, mothers are turning contribute to sales. Not that they buy from your phone, but they use the phone where to know the business and compare the prices and wrote a research firm Greystripe.

In a press release said the market research institute that about half of women with these devices in stores and 36 percent of them compare to find the prices on smartphones.

"Smartphones have a great tool for moms on the street," said Dane Holewinski, Director of marketing at Greystripe. "Most moms with smartphones with the devices for their daily tasks, especially the trade and is thus an ideal target for advertisers."

Greystripe studied the behavior of over 230 business women with the iPhone and iPod Touch or smartrphones for help in the purchase decision Android. Women participated in the survey by placing ads Greystripe Mobile and 66 percent of them admitted that he had the help of mobile phones while their purchasing decisions. The study also reported 57 percent of women use coupons to get discounts on their purchases at any time.

The study also found that women were more receptive to mobile advertising, and said about 91 percent of respondents said they prefer commercial-free applications.

Greystripe itself is a mobile network, if you have an interest in the results of the investigation.

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